In Only THREE Days to Accelerate Your Business Growth, Outpace Your Competition, and Become a Respected Leader in Your Industry...

.. In Just 3 Days!

Calling all CMOs & CROs looking for your B2B Event GTM Strategy for 2025!

The B2B Event GTM Summit for Growth Focused Startups

Will you accept the call?

What's All This Then?

A 3-day virtual quest ( Virtual Event) where ambitious B2B leaders gather to master the art of event-driven growth. And yes, we've turned it into a proper adventure, complete with character selection and power-ups. Because if we're going to spend three days together, we might as well make it interesting.

When Does the Adventure Begin?

December 9-11, 2024 11 AM - 4 PM EST

Where?

From your preferred location, ONLINE. This event is a Virtual Summit. No extra travel costs!

Have more qustions? Visit our FAQ section, click the button below.

Tired of pouring money into events with unclear returns?

2025 is your year to turn events from cost-centers into growth engines.

Why This Quest Matters

B2B events should be strategic assets that drive measurable business outcomes.

We've created an experience that delivers actionable frameworks

while engaging your strategic thinking.

Key Takeaways and Insights

🏰 The Event Asset Framework Turn your events from money pits into valuable assets (We'll show you how, step by actual step)

⚔️ The Pipeline Accelerator Because "hopefully they'll buy something" isn't a strategy

🧪 The Hybrid Event Matrix Blend virtual and in-person experiences without the awkward bits

🎯 The Sponsor Attraction System Generate revenue from events without selling your soul

Level Up Your Skills

As you progress through this absolutely-not-generic adventure, you'll:

Level Up Your Powers

As you progress through this absolutely-not-generic adventure, you'll:

Master event strategies that actually work
Build relationships that go beyond LinkedIn connections
Create experiences people remember (for good reasons)
Generate revenue (because that's kind of important)
Maybe even enjoy yourself (gasp!)

What others are saying:

Hosted By Risen Events'

Dani Goeppert

Dani Goeppert believes it’s all about relationship. She helps agencies and scaling businesses use event led marketing by creating their own stages utilizing immersive virtual events with zero ad spend. She is on a mission to help them make more, so they can invest more - into their families, communities, relationships and projects and thus transform the nations.. She is the founder and CEO of Risen Events.

Your Guides on This Journey

Martin Fretwell

The Event Architect

16+ years of transforming mundane in-person meetings to memorable moments of connection, learning and transformation. All produced with a sense of adventure and curiosity.

Special ability:

Identifying the big “Why” of an event

Dani Goeppert

The Virtual Virtuoso

Turns "another Zoom call" into "wait, that was actually good"

Master of keeping people awake during virtual events

Special ability:

Creates digital experiences people don't want to escape from

EVENT SPONSORS

Feature Headline

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Hosted By Risen Events'

Dani Goeppert

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Session Description

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Marketer - Company

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The Fellowship of Growth

(They're actually quite impressive)

Nick Bennett: The people first GTM strategist
Jill Rowley: Multiple exit advisor and startup master
Justin Rowe: Knows LinkedIn like the back of his hand
Morgan J Ingram: The leader of B2B pipeline
Melissa Rosenthal: Gets your brand front and center

The Complete Speaker Lineup:

Chris Cunningham

Founding Member: ClickUp

Topic: Scaling Success: ClickUp's Growth Journey and the Power of Events

Joelle Kaufman

Strategy and Revenue Catalyst

Topic: Events as Flagpoles in the Buyer Journey: Aligning Engagement with Your Go-To-Market Strategy

Liz Lathan

Co-Founder:

Club Ichi & The Community Factory

Topic: The Future of Events: Embracing New Trends and Breaking Free from Old Tactics

Pam Boiros

Fractional CMO

Topic: Building a Customer Advisory Board: Ensuring Continuous Connection and Feedback from Your Core Audience

Joe Aurilia

SVP Operations:
Cyware

Topic: Reflect, Recharge, Realign: Leadership Strategies for Grounded Decision-Making in 2025

Jennifer Perry

Snr Director: Brand Storyteller

Topic: From Vision to Legacy: The Evolution of the Workhuman Conference

Justin Rowe

CMO: Impactable

Topic: Fueling Thought Leadership with LinkedIn Ads: A Strategic Approach to Boost Event Engagement

Janelle Amos

Founder:
Elevate Growth

Topic: Building Scalable Campaigns: Evolving Your Marketing and Events as Your Brand Grows

Talia Wolf

Founder:
Getuplift

Topic: The Emotional Targeting Roast: Live Feedback on Your Landing Pages and Funnels

Jacob Suckow

Founder:
Email Enterprise

Topic: The Power of Email: Driving Engagement and Conversion Before, During, and After Your Event

Melissa Rosenthal

Co-Founder:
Outlever

Topic: Becoming the Go-To Industry Authority: Building a Flagship Event through Content Leadership

Regina Magaril

Head of Revenue Marketing: Mutiny

Topic: Account-Based Marketing and Events: Targeting Strategies for High-Impact Engagement

Jill Rowley

GTM Advisor

Topic: Amplifying Founder-Led Content: From Stage Presence to Social Reach

Nick Bennett

Co-Founder: TACK

Topic: Influencers in B2B: Building Authentic Connections and Event Momentum

Morgan J Ingram

Founder:
Amp Creative

Topic: Influencers in B2B: Building Authentic Connections and Event Momentum

Kayla Drake

Event & Field Marketing Expert

Topic: From Scratch to Success: A Field Guide to Building Event Marketing Strategies

Varun Kohli

CMO: Cequence

Topic: From Hype to Impact: The Ultimate Event Marketing Playbook for Startup Success

Kathleen Booth

SVP Marketing & Growth: Pavilion

Topic: Making Sponsorships Work: Turning Event Investments into Measurable Results

[Choose Your Adventure Level]

🎮 BASIC QUEST

(FREE)

Main event access (Virtual)
Character selection
24-hour replay access
Basic networking features
Enough value to make you question why it's free

⚜️ LEGENDARY HERO

$47 ~~$97~~

Everything in Basic
Lifetime replay access
Exclusive strategy session
Secret workshops
Exclusive speaker content
Event Flow Framework: to jumpstart your own event

Choose Your Path

Because every hero needs an origin story

These paths represent different tracks in the summit, after you register you will get to choose your character and path.

This will not exclude you from anything!

Level Up Your Powers

As you progress through this absolutely-not-generic adventure, you'll:

🧙‍♂️ The Mage

Choose this path to create your own events

Creates signature event portfolios
Special ability: Turning events into valuable company assets
Perfect for: Leaders ready to build their own event series

⚔️ The Knight

Choose this path to align event marketing with GTM

Masters go-to-market alignment
Special ability: Connecting events to business strategy
Perfect for: Those leaders focused on comprehensive strategy

🏹 The Archer

Choose this path to increase value from your sponsorships

Optimizes high-value sponsorship investments
Special ability: Maximizing million-dollar event budgets
Perfect for: Teams seeking measurable sponsorship returns

Ready to Begin?

Whether you're just starting out or you've been around the block so many times you could draw the map, this summit is your next level.Remember: In the world of B2B growth, the real boss battle is mediocrity.

P.S. We promise not to make you do trust falls or ice breakers. We respect ourselves (and you) too much for that.

Hosted By Risen Events'

Dani Goeppert

Frequently Asked Questions

(Or, Things You're Too Polite to Ask)

Is this really going to be virtual?

Yes, entirely. Fight monsters and level up your event marketing skills from the comfort of your own castle (or couch, or kitchen, or wherever you get your best work done). No need to explain to accounting why you need another business trip. We use an interactive platform called Accelevents

What's with all the gaming references?

Remember how engaging those old-school RPGs were? How you'd lose track of time because you were actually invested in the journey? We're bringing that same level of engagement to B2B events. Plus, who doesn't want to be a hero in their own growth story?

Will there be an event app?

Unfortunately, we do not have a mobile app for the event through Accelevents . However, we suggest you use your normal web browser (preferably Chrome) to get the best experience. It's where you will set up your profile, gain points, see your fellow adventurers and find new quests to take part in.

How is this different from every other virtual event?

Besides the fact that you won't be trying to stay awake? We've created an actual progression system where your engagement earns you experience points, unlocks new content, and helps you build real connections. Plus, no one will ask you to unmute just to say "hello."

What happens if I miss something due to, you know, actual work?

Basic Quest ticket holders get 24-hour replay access (optimistic, we know), while Legendary Heroes (VIP) get 30 days to catch up. Because we understand that saving the world of B2B sometimes has to wait until after that client meeting.

Do I need gaming experience?

Only if you count trying to beat your quarterly targets as gaming. Our platform is intuitive enough for those whose last game was Snake on their Nokia 3310.

Will this really be interactive?

More interactive than your last team building exercise, less awkward than forced breakout rooms. We've designed every session to include actual engagement opportunities that don't make you want to hide behind your avatar.

What if I'm in a different timezone?

Our replay system means you don't have to join at 3 AM your time (unless that's when you do your best learning). VIP members get extended access to all content, perfect for international time travelers.